GreenPlate is a recipe discovery app for popular diets, including Paleo, Keto, Vegetarian, and Whole30. Recipes are sourced from home cooks and are focused on being cost-effective, healthy, and easy to make.

The target users are made up of users who are looking to cook food that adheres to specific rules and diets (for example, making vegan mashed potatoes or keto desserts). They are made up of two major groups:

The objective of this feature is to allow the user to create an account on the app and enter basic diet information.

How can the design make the user feel like this sign-up process is enticing and fun?

The user should be able to create an account with the following information:

The user should be able to select what diets they want to get recipes for. The diet options are:

The objective of this feature is to allow the user to discover recipes that adhere to their diet.

How can the design make the user feel like it’s easy and exciting to find new recipes that fit them?

The user should be able to browse recipes that match the diets they selected on their account

The user should be able to search for a recipe by name, for example “mashed potatoes”, “sushi”, or “easy”

The objective of this feature is to allow the user to view a recipe and save it to their profile.

How can the design make it easy for the user to consume information that might overwhelm them?

The user should be able to view the details of the recipe

The user should be able to save the recipe for later viewing

The objective of this feature is to allow the user to review a recipe and provide feedback to the community.

How can the design encourage the user to provide feedback to recipes?

The user should be able to write and publish a review of the recipe that other users can see

UX Cases

GreenPlate

Overview

Value Propositions

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